STMicroelectronics (ST) is one of the largest semiconductor companies in the world, designing, developing and marketing 3,000 products to its blue-chip customers worldwide.

With the launch of the STM32 product family, STMicroelectronics asked Frameworks to develop a mark and strap-line that represented the benefits of the new offering. STM32 allows ST's clients to have more freedom and creativity when designing their products. A butterfly was used to represent these benefits, together with the strap-line 'Releasing your creativity'.

The new mark and strap-line have been eagerly endorsed and rolled out across a variety of communication channels.

Labels: STMicroelectronics