IBM wanted to communicate their point-of-view on citizen-centricity in an attention-grabbing way. The objective was to differentiate IBM from the competition by focusing on their track record of delivering citizen-centric services and client ready solutions.

With the use of photography commissioned and managed by Frameworks and quotes from the public, the brochure sent a strong message about how IBM was listening and how they are aware of the problems facing people today.

For more information about the work we undertake for IBM, please contact Viji Sambasivam at vsambasivam@frameworks.co.uk

Labels: IBM