The Jersey Agile frog is a conservation priority for Jersey. Considered a distinct population, it would be classified as critically endangered under the international conservation criteria of the World Conservation Union, if officially assessed. It is confined to only one native site and is threatened by droughts, predators, water pollution and habitat change.

HSBC Private Bank, Bedell Group, Motormall and Durrell Wildlife Conservation Trust have formed a partnership to deliver a programme that supports both the active field conservation of the Agile Frog and a schools education and public awareness programme targeting all of Jersey’s primary and secondary schools. In support of this, Durrell asked Frameworks to design the livery for a van, which will visit the schools in Jersey. Paul Cox, a local artist was commissioned by Durrell and briefed by Frameworks to create a series of illustrations for the van.

The final design includes Paul's fantastic illustrations, the partners logos and brief information about the Agile Frog. It also includes an identifier for the name FrAgile, designed by Frameworks.

If you're ever in Jersey, have a look out for the van!

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We have recently completed the design and production of Durrell's new guide book. The comprehensive guide is packed full of interesting information about Gerald Durrell the man, the Trust's headquarters in Jersey and the endangered animals the organisation works with across the globe. It has been printed by a Forestry Stewardship Council (FSC) accredited printer using an FSC certified paper.

"The guide book is a stylish, well written, pictorially pleasing booklet that is worth every penny. I am absolutely delighted and proud to put my name to it. Frameworks have been supportive, encouraging and creative. They have implemented changes that we felt were important, while defending issues of style and layout which have proved hugely effective. My sincere thanks go out to them for helping to produce such a quality publication that will be an excellent template for future editions."
Caron Glover, Website and Communications Manager, Durrell

The guide is currently "flying off the shelf", raising crucial funds for Durrell's mission to save endangered species around the world. You can purchase a copy from www.durrell.org

For additional information or to discover how Frameworks can support your organisation, please contact James Trowman at jtrowman@frameworks.co.uk

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For the second year running Durrell Wildlife Conservation Trust asked Frameworks to design its annual report and supporting materials. Using the ‘we hope’ vision of the Trust based on Gerald Durrell’s challenge for the future survival of the world’s wildlife, Frameworks created a distinctive report that could also be used as a poster.

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We have just created a series of exhibition banners for Durrell Wildlife Conservation Trust, to help promote their work in saving animals from extinction. The banners contain photographs of a selection of species the Trust is currently helping to save, these include (from left to right): Alaotran gentle lemur, western lowland gorilla, Livingstone's fruit bat and Grand Cayman blue Iguana.

If your organisation is looking to create striking, new exhibition banners, then please give us a call on +44 (0)20 7096 0288

Labels: Durrell

The Durrell Wildlife Conservation Trust has chosen Frameworks for a comprehensive redesign of its corporate identity, and a realignment of its messaging and marketing strategy. The Trust unveiled its ‘transforming the legacy’ campaign today, the result of a desire to build on the work of its founder, author and naturalist Gerald Durrell, who nearly 50 years ago began with a mission to save endangered species worldwide.

“We required much more that just a ‘logo’ enhancement,” explains Leanda Guy, Head of Marketing at Durrell. “The new brand is a graphical interpretation of our ‘transforming the legacy’ vision, which will allow us to broaden the scope and awareness of Durrell’s far-reaching and leading-edge conservation work. Frameworks is quickly making itself indispensable as our design and implementation team. Working alongside our in-house marketing resource, they provide Durrell with a winning team. We look forward to a long and productive relationship working side by side to transform our amazing legacy and allow us to continue to save species worldwide.”

The new campaign required the complete range of Frameworks offerings – from brand and marketing strategy to collateral, advertising, promotional and online marketing design. “We knew the campaign would be successful because of the impact the Trust had on all of us at Frameworks,” said Terry Brissenden, Managing Director. “The more we learned about the plight of endangered species worldwide, the scope of what the Trust has already accomplished, and the chance it has to make real changes, the more strongly we felt about the work we were doing for them.”

Although future-leaning in every capacity, the inspiration for the new campaign came from its founder, Gerald Durrell, specifically, a letter he had written 18 years ago. “The Trust made it very clear that the vision of Mr. Durrell was at the top of their agenda,” said Brissenden. “When I was doing my research, I found a brilliant letter that he had written, with the message of ‘we hope’. It struck a strong chord in all of us, and formed the basis of our campaign.”

The Trust hopes the new campaign will make its many audiences ever more aware of man-made environmental pressures and the massive changes that are already happening to the environment. Visitors to Durrell will learn about these pressures, hearing from the animals’ perspectives. This approach can link visitors to the growing concern by individuals and the corporate world that real action must be taken to mitigate harmful impacts – whether direct or indirect. This new focus has also proven to be a great opportunity for the Trust to engage with the corporate sector, assisting organisations in achieving their Corporate Social Responsibility objectives with a reinvigorated training programme and a new International Training Centre.

“We are in no doubt that this campaign would have met with Gerry’s enthusiastic approval,” explained Dr. Mark Stanley Price, Chief Executive of Durrell. “We selected Frameworks because of their strong, integrated approach to brand building across all disciplines, and we are certain this will provide the strong foundation we need for the Trust to continue its work in the future.”

“As part of the roll-out strategy, our team is presenting to many stakeholders, including government, individual members, corporate members, media and other vital sources of support. Our vision of ‘transforming the legacy’ is being incredibly well received, and we are confident the support is out there to turn the vision into a reality,” commented Lee Durrell, Honorary Director, Durrell.

Additional information on the Durrell Wildlife Conservation Trust, please visit www.durrell.org.

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