May. 22, 2009

Frameworks Digital is a new section of the Frameworks website, showcasing our digital solutions.

With a wealth of experience, our digital business is led by best in class technologies and IT infrastructure, successfully delivering on our clients’ objectives in the digital environment.

Frameworks Digital displays a range of bespoke online solutions, including websites, intranets and extranets, content management systems (CMS), customer relationship management solutions (CRM), social networking frameworks and online marketing solutions.

Building on our 20-year tradition of design excellence we help organisations communicate the right message, in the right way, to the right person, through successful digital solutions.

May. 13, 2009

Frameworks designs Sussex Oakleaf’s Annual Report 2008/09.

Sussex Oakleaf offers integrated supported housing, registered care homes, floating support services, and day services for people with mental health problems and other vulnerable people needing housing support. 

Frameworks designed the annual report as a set of A6 cards. One side of the cards included information about the organisation and its performance during 2008/09, and the reverse included images created by people supported by Sussex Oakleaf. The annual report is held together in a pocket folder, which opens to reveal the cards. It has been printed by an FSC accredited printer using 100% recycled FSC paper stock.

Apr. 27, 2009

Frameworks was commissioned to design the catalogue for the latest Estorick Collection of modern Italian art exhibition, entitled Framing Modernism: Architecture and Photography in Italy 1926-1965.

The exhibition catalogues have previously been designed in Italy, but now the Estorick Collection has decided to use Frameworks’ creative skills and unique knowledge of its brand identity to create this latest edition.

The new exhibition investigates how the development of Italian modernist architecture was recorded and shaped by photography thus providing a clearer picture of the shifting relationship between the two disciplines. The exhibition consists of around 100 period photographs drawn from the RIBA British Architectural Library Photographs Collection which contains 1.5 million images and is generally considered one of the outstanding archives in its subject field.

Together with the catalogue, Frameworks has designed all promotional material and exhibition signage.

Framing Modernism: Architecture and Photography in Italy 1926-1965 runs until 21st June 2009.

Apr. 24, 2009

IBM commissioned Frameworks to write and design a positioning and capabilities sales enablement presentation for IBM Defence and Public Safety services in the UK.

We created an interactive PDF that clearly communicated IBM’s commitment to support clients in Defence and Public Safety and how they need to adapt to the ever-changing landscape in which they operate.  In addition, we designed and built a Flash animation that provided an introduction to IBM’s work. This is an eye-catching and thought-provoking animation based on ‘10 things you may not know about IBM in Defence and Public Safety’. The animation is being used successfully for exhibitions.

View this project in more detail at Frameworks Digital

Jan. 30, 2009

The challenge of the two carbon footprint white papers was to present IBM’s cutting edge and highly technical research in such a way that it would be relevant, interesting and readable to specialists and non-specialists alike.

The first study described practical strategies companies could use to cut the energy costs and the carbon footprint of their IT estate. This paper was so successful in setting out IBM’s research and describing ways in which it could be applied that, shortly afterwards, the IBM consultant responsible for the project decided on a follow-up paper. This concentrated on ways of establishing the comparative energy efficiency of different end-user systems.

In both papers my task was to get the right writing style, and to organise the information so that the papers told a coherent and logical story. There was close co-operation and understanding with the consultant responsible for the project, and we had detailed discussions about the best ways to relate IBM’s conclusions to the real world of business.

I extracted telling quotes and statistics for highlighted ‘box-out’ paragraphs, and kept the copy lively but incisive and authoritative, with specific examples wherever possible. After my first draft was completed, I discussed it with the specialists who had carried out the original research, and we agreed on a few amendments to ensure that the finished documents said precisely what they wanted to say.

IBM had provided the information and the intellectual authority. My job was to offer the advice, the communications experience, and the writing skills to get their message across to potential clients.

Jan. 21, 2009

Understanding Jersey’s cherished way of life and heritage, Frameworks’ managing partner, Terry Brissenden, partnered with Leanda Guy to create an exciting brand for the island and developed the new and exciting website, My Favourite Jersey – www.myfj.je – tipped to be the ultimate community website for the island!

In many respects the site has been designed by, and for, the people who are passionate about Jersey and for whom Frameworks structured a layout allowing scope for growth.

Acting as Jersey’s only real online community forum, MYFJ’s purpose is to provide anyone interested in Jersey with an in-depth personal understanding of the island. It gives unbiased accounts of all the island’s favourite things by asking and interviewing those who know and love it best about their personal experiences.

Frameworks created each favourite and only gave favourites a chance to introduce themselves on their own dedicated page – a page they can really utilise to provide information about themselves such as offers, promotions and/or exciting events through a selection of text, graphics, photos and banners!

As well as personal interviews, personalised favourite pages and subject-specific blogs, the 12 Parish communities within Jersey will soon be able to utilise easy-to-use, interactive pages to communicate news and events. Simple networking tools will let members easily create their own content, allowing MYFJ to become the quickest way to spread the word about all activities in each Parish.

My Favourite Jersey was officially launched last week although it has been live since October 2008. It already receives 1000 unique visitors a week, each spending, on average, a huge 17 minutes per visit, which demonstrates how captivating the content and layout of the site is proving!

View this project in more detail at Frameworks Digital

Jan. 20, 2009

IBM approached Frameworks to help create an e-mail campaign that would increase sales by targeting Line-of-Business (LOB) executives.

IBM asked us to look at the available research into understanding how people view marketing assets in order to be able to create an e-mail with optimal design options, including eye-tracking and heat-mapping. Based on this research, we also assessed the best positions for all ‘call-to-actions’ to increase views and click-through rates for the mailer, while creating a layout that comfortably flows through the communication and avoids distractors which hold up the intake of information. Other considerations were formatting within the copy, placing the call-to-action in multiple places throughout the e-mail, especially above the fold, and using personalisation. We also avoided the use of images not relevant to the copy, excessive scrolling and design inconsistency between the e-mail and landing page.

The e-mail was a follow-up to the Viewpoint Newsletter, for which the aim was to drive recipients to ibm.com to view and download the full version. The e-mail campaign was implemented using IBM’s ‘Stop talking, Start doing’ look and feel, for which we created attention-grabbing headlines.

View this project in more detail at Frameworks Digital

Dec. 16, 2008

As part of the work to create a new identity for Orbel, a personal alcohol hand gel dispenser, Frameworks designed and built its new website.

The website uses a blending background which constantly changes, irrespective of the page you are on. The strong colours have an immediate impact on the viewer and reflect the colourful and engaging nature of the Orbel product.

View this project in more detail at Frameworks Digital

Dec. 12, 2008

Orbel is a new personal alcohol hand gel dispenser to be used by healthcare professionals to help prevent the spread of hospital acquired infections such as MRSA.

Frameworks was asked to develop an identity which communicated a series of values, including protection, reliability, uniqueness and innovation. We created a logo that imitated a bacteria being killed, represented by the letters gradually disappearing. We also developed a strong colour palette, which will become synonymous with the product, making it instantly recognisable by its healthcare audience.